As part of its brand programme, Davis Langdon has been looking across the firms it has merged with over the years with a view to moving towards a Davis Langdon master brand. The move, which is the result of a year-long project, follows feedback that revealed that clients increasingly wanted global relationships with the firm.  Clients also said that rationalising all the firm’s sub-brands, such as Crosher & James and Mott Green Wall, under a single Davis Langdon name would bring clarity. In simple terms, this means the firm will normally be called “Davis Langdon” regardless of service line.

Rob Smith, Senior Partner at Davis Langdon says: “Our strategy has been to merge with leaders in various service areas with the result that we have broadened and strengthened our range of construction-related services. These services will now come under the Davis Langdon brand and further consolidate our position – as a global construction consultancy. This reflects our confidence to ask our clients what their burning issues are, and provide far-reaching and cohesive solutions to those problems. Facing the market by sector – as apposed to geography or service line – further allows us to offer focused expertise. Our core values, and our determination to offer clients the best possible service, remain unchanged.

“This has been a global project, as Davis Langdon & Seah International now have global turnover of US$616 million. We are increasingly finding that clients want global relationships with us and this move will help us share a single identity globally which clients will understand wherever they engage with us.”

Unsurprisingly, in the current economic climate cost neutrality is a guiding principle of the project. The programme and development of the evolved identity were kept in-house and the transition will be phased in over 12 months to avoid major reprints.